Communication Groups Behaviour of Kaskus Virtual Community of Riau Raya Region

Nova Yohana, Tika Wulandari

Abstract


The development of internet which grew rapidly has given rise to virtual communities among others such as the Kaskus Community of Riau Raya Region. In this community a new form of social space was created that influence the interaction and communication behavior among its members. This study aimed to determine the role of communicator of the virtual group, the interchangeable messages, the interaction patterns, the unity and norms of group communication in Kaskus virtual community of Riau Raya Region in Pekanbaru. The qualitative method was employed using symbolic interaction approach and the instruments used to collect the data were observation, interview and documentation. The result of the study showed that the member of Kaskus virtual community of Riau Raya has a role in accordance with the structure and the level of the post. As a forum for discussion and trading, the members of this community share information using Kaskus language as the group identity. Social interaction that exist in this community is not only happening in online communication but also offline communication.


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DOI: https://doi.org/10.20422/jpk.v17i2.11

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