The Strategy of KPID West Java in Socializing Media Literacy

Lucy Pujasari Supratman

Abstract


The socialization strategy of media literacy which has done by KPID West Java (Regional-Indonesia Broadcasting Commission) aims to strengthen national integration, national identity, and educate the nation. This study focused on the strategies of KPID West Java as an independent institution of the state in disseminating a variety of media literacy programs that have been run by the West Java KPID period 2015-2018 to promote media literacy. The author used a descriptive case study method. In this study, a case to be analyzed is in how KPID West Java disseminated the media literacy. The essence of media literacy conducted by KPID West Java is to grow the wise society in gratification media and to encourage the broadcaster’s institution to produce quality broadcasting content. KPID West Java as a representative of the public continues to call for media literacy socialization which is harder to be censored if there is no public participation in reporting a content violation. This form of socialization by using new media approach encourage KPID West Java Period 2015-2018 to develop steps of innovative media literacy along with the technology development.


Keywords


strategy; media literacy; West Java Regional-Indonesia Broadcasting Commission

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DOI: https://doi.org/10.20422/jpk.v20i1.148

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