Leadership Communications of Prabowo Subianto in Facebook Fanpage

Dudi Rustandi

Abstract


Social media presence allows every person to communicate with the others. It was not deterred by the problems of space and time. So that every person can communicate with anyone, anywhere. No exception for (candidate) leaders. As a leader, Prabowo open channels of communication through the medium of Facebook and Twitter. The problem of this study is how communication is done by Prabowo. Using narrative analysis research methods, the author examines the text Prabowo statement (August 17, 2014) ahead of the Presidential inauguration period 2014-2019. From the conclusion, that the way of communicating Prabowo analyzed based on the statements in response to the political situation always adheres to the 1945 Constitution and the integrity of the nation. While in narrating a national event Prabowo also emphasizes how the interests of the nation must take precedence over the interests of individuals and groups. Thus, the disappointment that comes from an emotional situation becomes a meaningless group than in the interests of preserving the integrity of the nation.


Keywords


communications; leadership; narrative; Prabowo Subianto

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DOI: https://doi.org/10.20422/jpk.v18i1.18

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