Media Partiality in the Presidential Election 2014

Intan Permata Sari

Abstract


The 2014 election results were a major victory for the Indonesian Democratic Party (PDI) of the Struggle after being opposed for ten years. Jokowi's 2014 victory opened big opportunities for him and his party to return to power in the 2019 election. His victory cannot be separated from the news about himself in the media. Online media is in charge of constructing the reader's mind about the ideal leader character for Indonesia. This paper aims to provide an overview of media involvement, especially online media in winning presidential candidates and the discourse/issues they build to show the advantages and cover the shortcomings of their presidential candidates. This article uses a construction analysis approach to reality with text as its object. The results of this study indicate that online media owners play an active role in constructing the presidential choice. This is because of media interests, namely the interests of political practice, ideology, and business. In addition, online news presented to the reader contained subjectivity in order to form a strong character for the presidential candidate. At the same time, this news is used to dismiss the issue/discourse that harms the candidates.


Keywords


media; politics; media reality; elections 2014; online news

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DOI: https://doi.org/10.20422/jpk.v21i1.488

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