Virtual Interaction Pattern at Instagram Account @warganetbersabda about Cyberbullying

Aulia Risyda Fauzi, Lucy Pujasari Supratman

Abstract


The @warganetbersabda is the first Instagram account in Indonesia, which is vigorously fighting against cyberbullying on social media and is managed directly by an influencer, Gita Savitri. The purpose of this research is to explain how the virtual interaction pattern of Instagram account @warganetbersabda about cyberbullying occurs. By knowing the patterns of virtual interaction, digital societies can learn how these patterns work in a digital phenomenon so that digital societies can adapt these patterns to manage and develop movements that are being managed on social media. This research uses a virtual ethnographic approach. The result of this research is the virtual interaction pattern of Instagram account @warganetbersabda that experiences a convergence in which the convergence between admin and followers and among other followers in the Instagram account @warganetbersabda create a collective awareness of cyberbullying on social media.

Keywords


virtual ethnography; Instagram; cyberbullying

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DOI: https://doi.org/10.20422/jpk.v22i1.617

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