Reviewing Commodification Lines' Mini Drama Message Content "Nic and Mar"

Indra Hutami Negoro, Freddy Yusanto, Catur Nugroho


Line's mobile mini-drama "Nic and Mar" are made to fulfill the needs the people of Indonesia for entertainment that can be enjoyed anytime, anywhere for free just by using gadget. However, the facts behind the mobile mini-drama that can also be enjoyed for free was able to bring a large economically profit to Line. The purpose of this study was to discover the form of commodification Line's mini-drama "Nic and Mar" message content  in the audio and visual aspect, as well as the form of commodification of the message in audio-visual aspects of the Line's mini-drama "Nic and Mar" that can transform usefulness value into exchange value, by using the qualitative approach through semiotic analysis to analyze the objects studied. The data analysis technique based on the theory by John Fiske's "The Codes of Television". Based on the results of this study concluded that the mini-drama formed under visual and audio aspects and become the show, but the signs in it are processed into a product so that the scenes in this mini-drama are formed into commodities.


commodification; semiotic; codes of television; Line’s Mini drama


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