Reviewing Commodification Lines' Mini Drama Message Content "Nic and Mar"

Indra Hutami Negoro, Freddy Yusanto, Catur Nugroho

Abstract


Line's mobile mini-drama "Nic and Mar" are made to fulfill the needs the people of Indonesia for entertainment that can be enjoyed anytime, anywhere for free just by using gadget. However, the facts behind the mobile mini-drama that can also be enjoyed for free was able to bring a large economically profit to Line. The purpose of this study was to discover the form of commodification Line's mini-drama "Nic and Mar" message content  in the audio and visual aspect, as well as the form of commodification of the message in audio-visual aspects of the Line's mini-drama "Nic and Mar" that can transform usefulness value into exchange value, by using the qualitative approach through semiotic analysis to analyze the objects studied. The data analysis technique based on the theory by John Fiske's "The Codes of Television". Based on the results of this study concluded that the mini-drama formed under visual and audio aspects and become the show, but the signs in it are processed into a product so that the scenes in this mini-drama are formed into commodities.


Keywords


commodification; semiotic; codes of television; Line’s Mini drama

References


Barthes, R. (1988). The Semiotics Challenge. New York: Hill and Wang.

Berger, A. A. (2000). Media and Communication Research Methods. London: Sage Publications.

Berger, A. A. (2012). Media Analysis Techniques. New York: Sage Publications.

DailySocial. (2014). Pengguna Aplikasi Messaging Populer di Indonesia Gemar Berbelanja Online. DailySocial. [Online]. Available at: https://dailysocial.id/post/pengguna-aplikasi-messaging-populer-di-indonesia-gemar-berbelanja-online [Accessed: 20 October 2016].

Effendy, O. U. (2009). Komunikasi Teori dan Praktek. Bandung: Remaja Rosdakarya.

Fiske, J. (1987). Television Culture. London: Routledge & Methuen.

Kelasindonesia. (2015). Penjelasan Kata Ganti dalam Bahasa Indonesia (Detail!). Kelasindonesia.com. [Online]. Available at: http://www.kelasindonesia.com/2015/06/penjelasan-kata-ganti-dalam-bahasa-indonesia-detail.html [Accessed: 8 February 2016].

Kho, B. (2016). Pengertian Siklus Hidup Produk (Product Life Cycle). [Online]. Available at: http://ilmumanajemenindustri.com/pengertian-siklus-hidup-produk-product-life-cycle/ [Accessed: 5 February 2016].

Kristo, F. Y. (2013). Kisah Kelahiran Line, Kakao Talk, WeChat dan WhatsApp. [Online]. Available at: http://inet.detik.com/read/2013/05/29/112805/2258887/398/kisah-kelahiran-line-kakao-talk-wechat-dan-whatsapp [Accessed: 5 February 2016].

Kurniawan. (2001). Semiologi Roland Barthes. Magelang: Yayasan Indonesiatera.

Lievrouw, L. A. and Livingstone, S. (eds.). (2006). Handbook of new media: social shaping and social consequences. London, UK: Sage Publications.

Littlejohn, S. W. and Foss, K. A. (2008). Theories of Human Communication. 9th ed. Thomson Higher Education.

McQuail, D. (2011). Teori Komunikasi Massa. Jakarta: Salemba Humanika.

Moleong, L. J. (2013). Metode Penelitian Kualitatif. bandung: Remaja Rosdakarya.

Mosco, V. (1996). The Political Economy of Communication: Rethinking and Renewal. London: Sage Publications, Inc.

Mosco, V. (2009). The Political Economy of Communication. 2nd ed. London: Sage Publications.

Nugroho, S. (2014). Teknik Dasar Videografi. Yogyakarta: Andi Offset.

Pratama, E. F. (2015). Penggunaan Video Web Series untuk Materi Content Marketing. InfoKomputer Online. [Online]. Available at: https://www.infokomputer.com/2015/05/fitur/penggunaan-video-web-series-untuk-materi-content-marketing/ [Accessed: 2 September 2015].

Sobur, A. (2009). Semiotika Komunikasi. 4th ed. Bandung: PT. Remaja Rosdakarya.

Suyanto, B. (2013). Sosiologi Ekonomi. 1st ed. Jakarta: Kencana Prenada Media Grup.




DOI: http://dx.doi.org/10.20422/jpk.v19i2.63

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Journal of Communication Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright © 2016 BPPKI Bandung