Agenda Setting of Spreading Hoax in Social Media

Christiany Juditha

Abstract


The purpose of this study is to get an overview of the agenda-setting for the spread of hoax on social media. The method used is quantitative content analysis. The results found that there were three themes of the most prominent hoax issues, namely politics, health, and governance issues. In this case, the media setting agenda on hoax was formed by the users of social media itself. Hoax themes about politics such as Elections have increased in a certain period because social media users or netizens have relatively the same concentration and attention about it. There have also been attempts by certain parties to neutralize a theme hoax for a specific purpose, such as to overthrow each presidential candidate who is fighting in the Election process, including to topple incumbent presidential candidates who are still in power. Likewise, with a content hoax, the media agenda formed on social media represents the interests of netizens. Even in health hoax content that includes the most hoax content, the agenda of social media settings is built because netizens consider the content important to be immediately known by other audiences regardless of whether or not the content is true.


Keywords


agenda setting; hoax; social media

References


Bode, L., Sayre, B., Shah, C., Shah, D., & Wilcox, D. (2010) Agenda Setting in a Digital Age: Tracking Attention to California Proposition8 in Social Media, Online News, and Conventional News. Policy& Internet. 2 (1), 7–32.

Chaffee, S.H. & Metzger, M.J. (2018) The End of Mass Communication? Refining Milestone Mass Communications Theories for the 21st Century. [Online] 4, 140–154. Available from: doi:10.4324/9781315679402-10.

Chen, Yoke Yiie, et al (2014) Email Hoax Detection System Using Levenshtein Distance Methods. Journal of Computers, 9(2). 9 (2).

Chen, Y.Y., Yong, S.-P. & Ishak, A. (2014) Email Hoax Detection System Using Levenshtein Distance Method. Journal of Computers. [Online] 9 (2), 441–446. Available from: doi:10.4304/jcp.9.2.441-446.

Christiany, J. (2018). Christiany Juditha. Jurnal Pekommas. 3 (1), 31–44.

Damaris, Y. (2016) Trending Topic Twitter dala Menentukan Agenda Pemneritaan di Media Konvensional (Studi Kasus terhadap Pemberitaan di Kompas TV Periode Oktober-Desember 2015). Sripsi. Universitas Sultan Ageng Tirtayasa Banten.

Dearing, J. W., & Rogers, E.M. (1996) Communication Concept 6: Agenda-Setting. California, Sage Publication Inc.

Effendy, O.U. (2005) Ilmu, Teori dan Filsafat Komunikasi. Bandung, Citra Aditya Bakti.

Eriyanto (2011) Analisis Isi Pengantar Metodelogi untuk Penelitian Ilmu Komunikasi dan Ilmu-Ilmu Sosial Lainnya. Jakarta, Kencana Prenada Media Group.

Feezell, J.T. (2017) Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era. Jurnal Sagepub. 2017.

Frey, Lawrence R, dkk (1991) Investigating Communication: An Introduction to Research Methods. New Jersey, Prentice Hall.

Griffin, E. (2012) A’First Look at Communication Theory: Eight Edition. New York, Mc Graw Hill.

Juditha, C. (2018) Hoax Communication Interactivity in Social Media and Anticipation (Interaksi Komunikasi Hoax di Media Sosial serta Antisipasinya). Journal Pekommas. [Online] 3 (1), 31. Available from: doi:10.30818/jpkm.2018.2030104.

Juditha, C. (2019) Literasi Informasi Melawan Hoaks Bidang Kesehatan di Komunitas Online. Ilmu Komunikasi. 16 (1), 77–90.

Kadju (2019) Sapu Bersih Konten Hoaks dengan Mesin AIS. Majalah Kominfonext.

KBBI. (2019). Kamus Besar Bahasa Indonesia (KBBI). [Online] Available at: http://kbbi.web.id/hoaks.

Kementerian Kominfo (2019). Kominfo Jaring 771 Konten Hoax, Mayoritas Terkait Politik. 2019.

Lichtman, M. (2010) Qualitative Research in Education: A User’s Guide. 2nd Edition. California, Sage.

Masyarakat Telematika (MASTEL) (2017) Hasil survey mastel tentang wabah hoax nasional. 2017.

McCombs, M. E., & Shaw, D. L. (1972). The Agenda Setting Function of Mass Media. The Public Opinion Quarterly, 176-182

McCombs, M. (2014) Setting the Agenda. Cambridge 2nd ed (ed.). Malden, MA, Polity Press.

Merheim, J.B. (1986) A Model Agenda Dynamic Communication Yearbook 10, Newburry. Mc Laughein (ed.). California, SAGE Publication.

Metei, S.A. (2010) Does Agenda Setting Theory Still Apply to Social Media. 2010.

Nasionalita, K. (2013) Hubungan Agenda Media dengan Media Online dengan Agenda Publik Mahasiswa(Studi Korelasi Agenda Media Online Newspaper kompas.com dengan Agenda Publik Mahasiswa Pasca Sarjana Fakultas Hukum Universitas Gadjah Mada tentang Isu Korupsi di Indonesia). Universitas Gadjah Mada.

Nasrullah, R. (2015a) Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung, Simbiosa Rekatama Media.

Nasrullah, R. (2015b) Teori Dan Riset Media Siber (Cybermedia). Jakarta Indonesia, Kencana Prenadamedia Group.

Nurudin (2009) Pengantar Komunikasi Massa. Jakarta, Rajawali Pers.

Pellegrini, L. (2008) An Argument For Criminal Hoaks. Disertasi. University of Southern California.Pratama, A. B. (2016). Ada 800 Ribu Situs Penyebar Hoaks di Indonesia. 2008.

Pertiwi, W.K. (2018) Riset ungkap pola pemakaian medsos orang Indonesia. 2018.

Pertiwi, W.K. (2017) Survei: 90 persen informasi kesehatan di medsos menyesatkan. Viva.co.id. 2017.

Prabowo, M.& I. (2016) Trending Topics Vs Agenda-Setting:Pengaruh Trending Topics Politik sebagai Reversed Agenda-Setting dan Haluan Politik Pemilik Terhadap Berita Politik di Televisi. Jurnal Komunikasi Indonesia. V (1), 2301–9816.

Respati, S. (2017) Mengapa banyak orang mudah percaya berita ‘Hoax’? 2017.

Robinson, S. (2006) Gateway or Gatekeeper: The Institutionalizationof Online News Increating an Altered Technological Authority. International Symposium on Online Journalism.. . 2006.

Romeltea (2014) Hoax Kian Populer - Ekses Kebebasan Dunia Maya. 2014.

Sakti, A.T. (2018) Hasil Riset DailySocial.id: 44% Masyarakat Indonesia Tidak Bisa Mendeteksi Berita Hoax. 2018.

Salman, A., Mustaffa, N., Mohd Salleh, M.A. & Ali, M.N.S. (2016) Social Media and Agenda Setting: Implications on Political Agenda. Jurnal Komunikasi, Malaysian Journal of Communication. [Online] 32 (1), 401–414. Available from: doi:10.17576/jkmjc-2016-3201-19.

Soejono & Abdurrahman (1999) Metode Penelitian. Jakarta, PT. Rineka Cipta.

Straubhaar, Joseph, R.L. and L.D.P. (2012) Media Now: Understanding Media, Culture and Technology. Boston: Wadsworths, Cengage Learning.

Tamburaka, A. (2012) Agenda Setting Media Massa. Jakarta, PT RajaGrafindo Persada.

Vargo, C.J. & Guo, L. (2017) Networks, Big Data, and Intermedia Agenda Setting: An Analysis of Traditional, Partisan, and Emerging Online U.S. News. Journalism and Mass Communication Quarterly. [Online] 94 (4), 1031–1055. Available from: doi:10.1177/1077699016679976.

White, D.M. (1950) Gate Keeper: A Case Study in The Selection of News. Journal Quanterly.

Williams, B.A. & Delli Carpini, M.X. (2004) Monica and Bill All the Time and Everywhere. American Behavioral Scientist. [Online] 47 (9), 1208–1230. Available from: doi:10.1177/0002764203262344.




DOI: https://doi.org/10.20422/jpk.v22i2.669

Refbacks



Copyright (c) 2019 Jurnal Penelitian Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright © 2019 BPSDMP Bandung