Media Sosial dan Perkembangan Komunikasi Korporat

Rina Juwita

Sari


Kehadiran media sosial telah mengubah aktivitas komunikasi korporat dan dengan cepat merevolusi bagaimana kampanye atau program public relations berjalan. Jika dibandingkan dengan cara tradisional yang mengandalkan pada output murni, media sosial memaksa komunikasi korporat beralih pada proses dialog dimana para pemangku kepentingan, dan bukan hanya perusahaan sama-sama memiliki kekuasaan terhadap pesan yang beredar. Media sosial merupakan alat komunikasi revolusioner yang mengubah secara cepat bagaimana praktik PR menjadi bagian integral dari komunikasi korporat bagi sejumlah perusahaan dan menawarkan pilihan baru bagi para praktisi PR pada setiap aspek proses komunikasi yang dilakukan.


Kata Kunci


media sosial; komunikasi korporat; public relations

Teks Lengkap:

PDF

Referensi


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DOI: http://dx.doi.org/10.20422/jpk.v20i1.136

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