The Relation Between Socio-Economic Characteristics and the Innovation Decision Making of Digital Television Broadcasts

Haryati Haryati

Abstract


Migration from analog to digital technology, requires a lot of preparation, both from the side of the device, the regulation of the broadcasting industry, and the society. This study refers to the Diffusion of Innovations theory (the theory of Diffusion of Innovation) (Rogers, 1986) that try to explain how an innovation (technology) can be accepted into the community, through a process of decision. The aim of the research is to find out the relationship between socio-economic characteristics of the innovation and decision-making broadcast of digital television. This research uses a quantitative approach with descriptive methods aim to find out the relationship between socio-economic characteristics of the innovation and decision-making broadcast of digital television. The research was carried out in seven counties/cities in West Java Province and Banten Province. The selection of samples is carried out by Multistage Random Cluster Sampling. The number of samples as many as 813 people assigned by Proportional Sampling techniques, with the character category of respondents age 15 years until 64 years. Significance test results with the method at the rate of 5% Pearson pointed out that, the relationship between innovation decision-making variables with socio-economic characteristics on three aspects, namely, education, income, and spending is weak and insignificant, while on access to information, the value of relationships and significant. This suggests the necessity of strengthening the capacity of absorption of community efforts in the face of digital broadcast television, can be done by fixing the value of any existing components on the operational level. As a priority, is how the effort to improve the economy of society, especially in terms of education, income, and expenditure permonth.

Keywords


diffusion of innovations; innovation decision-making; socio-economic characteristics

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DOI: https://doi.org/10.20422/jpk.v16i2.35

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